Choon has been an Automotive tragic since childhood. He has had a never ending desire to create, drive and improve fun, fast and engaging vehicles. Professionally he has spent the last 15 years in the automotive industry. Having worked for Bosch, Tesla and Rivian he has had the fortune of developing safety critical control system, self driving cars and electric cars. In his most recent role as a Senior Director he has been responsible for a significant portion of the firmware at Rivian. He led teams for System Engineering, Software Functional Safety, System Architecture, Integration Testing and Controls Algorithms for the domains of Propulsion, Chassis Controls, Suspension Controls, Body Controls and Over The Air Updating. In addition he led the design of the next generation Rivian electrical vehicle platform. In his spare time Choon enjoys running, he is currently training for a Marathon and Ultra Marathon.
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